Acxiom

Our Vision

Acxiom empowers businesses worldwide to achieve exceptional customer experiences through data-driven marketing strategies. For over 55 years, we've partnered with leading brands to acquire, retain, and grow their customer bases.

Who We Are

A global technology and data-driven marketing company, Acxiom leverages the power of data, technology, and human expertise to deliver transformative customer experiences. Our team of experts combines advanced data analytics, AI-powered insights, and strategic guidance to elevate customer acquisition, retention, and brand growth.

What We Do

We offer a comprehensive suite of solutions across the entire customer lifecycle, including:

1. Customer Data & Analytics

• Data-powered customer segmentation and targeting
• Predictive analytics for improved campaign effectiveness
• Real-time analytics and dashboards for enhanced customer insights

2. Audience Solutions

• Access to rich audience data for precise segmentation
• High-performing audience targeting strategies
• Data enrichment with third-party attributes

3. Martech Solutions

• Cloud-based marketing platform for streamlined workflows
• Advanced data management and analytics capabilities
• Seamless data integration across channels

4. Data & Analytics Consulting

• Data strategy development and implementation
• Data governance and compliance solutions
• Data-driven marketing recommendations

5. Customer Experience Optimization

• User research and analysis for improved customer journeys
• Customer loyalty programs and engagement strategies
• Customer service and support transformation

6. Healthcare Solutions

• Specialized solutions for healthcare marketing and patient engagement
• Real-world healthcare data for improved patient outcomes

Driving Success

Our success is rooted in our commitment to ethical data practices and measurable results. We partner with clients to establish robust data governance practices, ensuring data integrity and compliance. By leveraging data responsibly, we help businesses achieve sustainable success and build lasting customer relationships.